Segment your customers by their physical location. This includes finding out all the counties, states/provinces, zip codes and neighborhoods where customers are likely to live.
Segment your customers based upon their demographic Information like their gender, age, religion, race, income and so on.
Organizing your customers into demographic segments will help you understand them and advertise to them more effectively.
Segment customers by their purchasing patterns, their beliefs, what they value and how they see themselves. Also look at their lifestyle, families and the society they live in.